In this step you will be looking at the emotial appeal of the writing.

Emotional Appeal: An argumentation should be seen as successful in making an emotional appeal if it conveys arguments and other information in a way that creates emotions, which make the target audience more open to the author's arguments. It should be seen as not successful if rather the opposite holds. Notice that you should not judge about the persuasive effect of the author's argumentation, but you should decide whether the argumentation makes the target audience willing/unwilling to be persuaded by the author (or to agree/disagree with the author) in principle—or neither.

Next, you will be shown argumentative texts on the topic "Which type of endeavor is better, a personal pursuit or advancing the common good?". Make sure to assess the texts using the given definition of emotional appeal.

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